Monday, March 14, 2011

To negotiate the Aragonese wine

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The economic crisis already not abused to all sectors and industries, as several have managed to find the return to this phenomenon as evil, and that has both hit production, profits and the pockets of all. This is the case of several Aragonese origin denominations, which have found the solution to the crisis, thanks to their good business in the foreign market.

Thus wines, CarrieƱa, Somontano, Calatayud and Borja field have been the salvation of the industry in this region, since they sold more than 85 per cent of those produced in very competitive and important markets such as, for example that of United Statesthe Germany, or United Kingdom, among others.

The denominación de origen Campo de Borja, who has collected some 28.6 million kilos of grapes since the beginning of the year, is that most exploits trade both in North America and England. But beyond this, it's worth noting the large number of tags sold in other countries more small, such as Holland, Switzerland or even Japan, a market in which it is newly making inroads but has already taken taste to all Asian earnings up.

For its part, the Calatayud DO almost exclusively dedicated to the markets American and English, where allocated more than 85 per cent of the total of its production. This shift towards international markets, has its main cause, in the which refers to the marketing internal within Spain, competition is very tough, because there are many wineries that have lowered the maximum prices of their labels in order to sell moreso for the others it is very difficult to compete under such conditions.

Tags: Aragon, export, international markets, business, wine share this article

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